Inspired by Studio Ghibli and Japanese Anime, Usman Riaz wanted to take his obsession for animation to next level. Unlike He was intrigued by how beautiful and genuine the method of hand-drawn animations was and this sow a seed of dream in his heart to be the part of the magical world of anime and his unrelenting passion to learn hand drawn animation made him wish to establish a platform in Pakistan where there’s no industry of animation.
In an interview with the Nation when Usman Riaz was asked why the characters of his film will speak Urdu? He replied, “First and foremost it is a rich, historically significant language, and I want to introduce people who may be unfamiliar with it to its beauty.”
“Secondly, I want to shake things up in my own country: Pakistan is so heavily influenced by colonial rule that it has never really gotten a chance to explore itself in a modern and subtle way. Pretentious old artists still pine for dead Urdu poets, while new artists chase after approval from the West. Pakistani youth only speak in English, and have little regard for Urdu, but many people in Pakistan are guilty of holding English up as the more valued language. Why not turn that on its head? Why not create a predominantly Western setting and make the characters speak better Urdu than Millennials in Pakistan?” He further added.
He shed a light on choosing the European setting but Pakistani economical and political conditions and told, “I hope that as this unique collage of language, culture and story makes its way to a global audience, people both in Pakistan and around the world will have their eyes and ears opened in some small way to the riches of our culture and language — just as my mine were opened and my curiosity sparked of faraway cultures as a child.”
Since the release of it’s trailer, It has gained laudatory remarks and is given a rousing welcome by a large number of anime fans and its still growing on people around the world.